ASIA launches 2nd newspaper - in L.A.

Now, through this partnership with one of San Diego's most highly successful and dynamic business leaders, Tuan Pham, and his wife, Jacquie, this dream will now be a reality."
Like its San Diego counterpart, the Los Angeles edition will be in English, serving the fastest growing and most affluent Asian Pacific Islander demographic – second, third and fourth generation Asian Americans and Pacific Islanders.
According to U.S. Census Bureau figures released earlier this year, 63 percent of all Asians over the age of 5 in the U.S., citizens or otherwise, speak only English; 80 percent speak English very well and 90 percent fairly well.
"With Asian Americans being the fastest growing demographic in the country – 15 percent a year – and English speaking second generation plus Asian Americans being the fastest growing segment within that demographic, a community newspaper in English is THE tool to communicate among segmented communities to build a sense of inclusiveness instead of separateness," Carmen said.
Asia Media Inc. was formed to publish ASIA in San Diego in June 2002 and launched its first edition Oct. 11 of that year. Since then, the newspaper has grown from 5,000 every three weeks to 20,000 twice a month, with a 24 percent market share. The Phams and Novarro and Carmen announced the new venture at the conclusion of the Asian Heritage Awards ceremony held at the University of San Diego on Tuesday, May 22.  According to Carmen, L.A. will also have its own Asian Heritage Awards.